Alex Hughes is an award-winning and innovative digital media executive who has 14+ years of experience at some of the world’s most prominent internet businesses: Yahoo, AOL, Food52, In The Know, and more.
He's the Founder and CEO of Hughes Brand Group, whose first property, So.Gay, is the newest and fastest growing LGBTQ+ media and culture brand with 1.5 million monthly readers onsite, and disrupting the queer media landscape.
His work has driven tens of billions of content views, acquired 80+ million social followers, sold $125M+ in e-commerce products, won 50+ industry-leading awards, and driven $50M+ in custom advertising sales.
He’s created and executed campaigns for top advertisers including Walmart, Verizon, Amazon, Disney, Pizza Hut, Acura, Saks Fifth Avenue, and Facebook, and developed and produced content with top talent including Marsai Martin, Chloe Bailey, Elaine Welteroth, Kim Petras, the D’Amelio sisters, Chella Man, Patrick Ta, Angus Cloud, Evan Mock, and more.
He’s developed and executed strategic partnerships with top platforms including Condé Nast, Complex, Hypebeast, and more.
Starting as a viral content creator and evolving into a business leader, he has distinctly married right and left brain skill sets to methodically build high-performing, profit-driving strategies that prioritize creativity and innovation—meeting both short-term and long-term business goals.
